1.  Increased Search Engine Rankings:

A domain name accurately describing your product or service can raise your rankings in the search engines – making it easier for your clients and customers to find you.

 2.  Grant Authority:  

When the keyword or phrase your customer is looking for is part of your URL, people feel more comfortable and know right away that your site is the authoritative website for that product or service.  

 3.  Easy to Market and Remember:  

When your domain address fits perfectly the product or service, customers will remember it easier next time and will come back to the place they remember.  They also might refer others quicker because of the memory recall.

 4.  Captures type-in traffic:  

More and more people bypass search engines and directly type-in the domain name they believe will get them directly to the product or service they are looking for.  Is that your domain, or your competitors?

 5.  Competition:  

Someone will own the perfect domain name for your product or service.  Will it be you – or the other guy?