Recent article found online at mediarunsearch.co.uk states the following: A good example of a seemingly small change that can alter the way search engine marketing campaigns are conducted is Google’s recent decision to reduce its reliance on keyword-heavy domain names when compiling search engine rankings. Speaking to Econsultancy, InfluenceFinder chief executive John Straw said Google [...]

I tend to see many conversations about domain names and how they are used in advertising.  I think we are all on the constant look-out for successful uses of domain names – and we continually notice when a company ‘Fails’ when using a domain name in their advertising.  This conversation is more about using SubDomains [...]